New ritual
for kids
FROM ROUTINE
TO RITUAL
Rosé Salt
Ritual Set
AS SEEN IN...
This is the first natural toothpaste that I've found and loved. It offers a unique sensorial experience while also leaving my teeth and gums feeling super clean.The Korean medicinal bamboo salt is clearly the secret sauce in this formula — and why I love it so much.
Byrdie Eco Beauty Award, Priscilla Tsai, founder of Cocokind
If brushing your teeth can be an eco-friendly ritual of purpose and intention, OJOOK is showing the way. The company’s toothpaste is formulated with just 12 ingredients and is packaged in a recyclable aluminum tube. From formulas to packaging the brand is committed to sustainability.
Healthline, Voted Best Sustainable Toothpaste
Nano-hydroxyapatite might just be the most promising natural ingredient in dentistry today. (And studies agree.) It’s a mineral that occurs naturally in your teeth, and can work to remineralize weakened structure, brighten, and prevent cavities.
Marie Claire, Awarded most innovative natural toothpaste formula
CUSTOMER REVIEWS
“Oral care products matter for thyroid health! As a Hashimoto warrior myself, I have taken the steps to drink filtered water and use OJOOK oral care products to protect my thyroid health from fluoride. OJOOK has nano-hydroxyapatite that is a scientifically proven, comparable alternative to fluoride that will prevent tooth infection and cavities while alleviating tooth sensitivity.”
Lisha Knicely R.D. Thyroid Dietitian
“When you have lyme disease it can cause dry mouth (xerostomia). This is the most unique toothpaste I’ve ever tried in my life—and I love it. A little salty, has a little taste of pine, and a whole lot of clean fresh breath. Made from nano-hydroxyapatite and Korean medicinal bamboo salt, this toothpaste has been shown to work just as well as—if not better than—fluoride toothpaste to relieve dry mouth and strengthen tooth enamel."
Liz, Living with Lyme disease
"I switched to a fluoride-free toothpaste in January, not realizing that without it I'd have no cavity protection. My teeth became rather sensitive. I started using this toothpaste and within a week the sensitivity significantly diminished. I also have noticed that my teeth are whiter and brighter. The packaging is also really aesthetically pleasing. I don't like hiding it away in my cabinet!"
Cate
"I adore this toothpaste, it saved me from pretty much all the pain I was experiencing. I love the taste ( hope it never changes, honestly), I love that it doesn't foam and get everywhere, & I love how strong my teeth feel after.. & my breath is fresher than with minty toothpaste, however that is possible! I appreciate this brand so much. Thank you."
- Nicole
"I have been using natural toothpastes for a long while as I am familiar with the negative effects of toxins and alcohols in dental care. I also try to stay away from fluoride but I never realized that without it, I was not using anything to remineralize my teeth. Yikes! I am so happy that I learned about hydroxyapatite and all its benefits so that I can use clean products and prevent tooth decay at the same time. This toothpaste is the best I've ever used. Highly recommend it!"
Inna
Bye Sensitivity. Hello Whiter Teeth
OJOOK brings Eastern Wellness to oral care
Science
Upgrade to restorative ingredients that go beyond just prevention.
MASTERY
Awaken dull oral care routines into mindful self-care rituals.
HONOR
Protect Mother Nature with cruelty-free, sustainable products.
DENTIST APPROVED
As a health professional, it is important to be open minded and constantly learn about new technology that is constantly evolving. Nano hydroxyapatite has been used for many years in other parts of the world, and shown so many benefits from biocompatibility, relief in sensitivity, and its benefits in remineralization; restoring mineral dentistry and smoothness. I believe offering options to patients is essential when research shows its benefits.
Also as a consumer I am conscious about choosing clean ingredients and it is important for me to know how the product packaging can affect our environment. I love the fact that the product I use everyday is a sustainable choice. When you go back and compare with toothpastes out in the market, you notice how simple and clean the ingredients are because you don’t get the pasty crusty feeling from all the chemicals, instead you are left with a refreshing aroma and long lasting freshness in my breath. I am proud to be practicing mindfulness and be kind to my body daily.
Dr. Soohyung Kim, DMD Endodontist
I've been a dentist for 16 years and this is the only brand of fluoride-free toothpaste alternative that I recommend to my patients. I've been using this toothpaste myself as someone who has fluorosis since it first came out and I've been so impressed with everything about it. Having personally experienced the appearance of the long lasting effects of demineralized, brown, chalky looking spots on my teeth from braces and having fluorosis, I can say that this toothpaste definitely delivers improved visible results.
It makes your teeth feel smooth, glossy and whiter without the harsh abrasives you get from other "natural" toothpastes out there. This brand uses nano-hydroxyapatite (nHa) technology, which means it repairs microscopic defects in surface and subsurface tooth enamel, restoring mineral density and therefore translucence to the enamel, and reversing incipient tooth decay. nHa also been shown to occlude exposed dentinal tubules, helping reduce hypersensitivity. The taste is clean and crisp and your breath stays fresh longer. This toothpaste does wonders and is a game changer to oral care products.
Dr. Kriselda Sayoc, DMD