The First and Last 20 Minutes of Your Day Matter
This is the time you can impact your brain state for the rest of your day and quality of your sleep. Guided by Eastern wellness principles, our products infuse oral care rituals with intention and purpose, creating a sacred experience to open and close your day.
Rooted in Science
Partnered with renowned dental experts, our standards for efficacy and sustainability are the compass for every decision we make.
Committed to Mastery
Built upon generational knowledge for health and longevity, our products have the power to orient the mind and set self-improvement on a positive course.
Made to Honor
We honor harmony and Mother Nature through a holistic product life cycle - the entire journey of how our formulas and packaging are created, delivered and disposed.
"My mornings have changed. Instead of dreading waking up, I’m excited to start my day."
Alex - Boston MA
"It has a uniquely savory and minty taste I didn’t know was missing from my life. Now I get what ‘clean’ toothpaste is about."
Nadine - New York City NY
"OJOOK has brought new meaning to oral care. I love the taste and texture of the past. I’m enjoying it so much so that I look forward to brushing!"
Jannika - New York City NY
"My OJOOK toothpaste has earned a spot on the sink, not underneath. It's too beautiful not to have on full display."
Katie - New York City NY
"Finally a non-toxic toothpaste that actually works and leaves my mouth feeling super clean!"
Sara - Orlando FL
"I’ve stressed over fluoride for years, so I’m happy to have found this scientifically proven alternative that remineralizes your teeth and prevents decay just as effective as fluoride."
Christa - West Lake Hills TX
"My goal at OJOOK is to make Eastern wellness philosophy more approachable through highlighting small daily rituals. And make my daughter proud."
Founder and CEO