At OJOOK, we honor our health and Mother Nature through a holistic product life cycle. We consider the entire journey through which our formulas and packaging are created, delivered and disposed. We are committed to developing products that are good for the body, mind, and environment—a harmonious trinity that is key to achieving long-term wellness.
1. USE FEWER AND ONLY THE BEST INGREDIENTS
The formulas for OJOOK’s products have fewer ingredients than other natural and conventional products. We are inspired by Eastern wellness philosophy and source natural, less processed and safe ingredients, that are also scientifically proven, to make up our products. We formulate without harmful chemicals, such as SLS and parabens, or seemingly harmless additives, such as sweeteners, coloring and flavor enhancing aromas, which are generally included without any true purpose.
Check out our ingredient highlights and full OJOOK "Free" list here.
2. NO USE OF SINGLE-USE PLASTIC IN PRODUCT AND PACKAGING
In the U.S. alone, consumers use more than 400 million tubes of toothpaste annually. Most toothpaste tubes are made with plastic to achieve low costs and are sent to landfills at the end of their product life. This is because of recycling plants’ inability to process the type of plastic (LDPE) from which most toothpaste tubes are made.
Secondly, by avoiding plastic, OJOOK products are phthalate-free. Phthalates are a common chemical found in plastics. Phthalates are endocrine disruptors that have been linked to causing problems in the reproductive and hormone system in men and children.
3. FOREST STEWARDSHIP COUNCIL (FSC) CERTIFIED CARTONS
OJOOK is working with suppliers who are as passionate and committed to sustainable practices as we are. OJOOK’s paper cartons are made from Forest Stewardship Council (FSC) certified paper. To be certified with FSC, a non-profit organization that is committed to promoting the responsible management of the world’s forests, the paper must be harvested with the highest social and environmental standards on the market.
4. PURPOSEFUL UNBOXING EXPERIENCE
We sized our customer shippers to fit exactly what’s needed inside without any waste in space. This reduces our carbon footprint and unnecessary protective packaging materials. We also designed our unboxing experience so that each item in the box has a purpose.